“Although you do not need Deleuze to attack Nablus, theory helped the military reorganize by providing a new language in which to speak to itself and others. A ‘smart weapon’ theory has both a practical and a discursive function in redefining urban warfare. The practical or tactical function, the extent to which Deleuzian theory influences military tactics and manoeuvres, raises questions about the relation between theory and practice. Theory obviously has the power to stimulate new sensibilities, but it may also help to explain, develop or even justify ideas that emerged independently within disparate fields of knowledge and with quite different ethical bases.
When the military talks theory to itself, it seems to be about changing its organizational structure and hierarchies. When it invokes theory in communications with the public – in lectures, broadcasts and publications – it seems to be about projecting an image of a civilized and sophisticated military. And when the military ‘talks’ (as every military does) to the enemy, theory could be understood as a particularly intimidating weapon of ‘shock and awe’, the message being: ‘You will never even understand that which kills you.’”